Strategic Alliance

ABOUT US
ACTION CENTER
MEDIA ADVOCACY TOOLS
Formed in 2001, the Strategic Alliance serves as a hub for cutting-edge policies and practices aimed at improving eating and activity opportunities for all Californians. Informed by community wisdom and experience, the Strategic Alliance network of advocates shines a light on the role that corporate and government practices play in shaping food and activity environments. Activities include:

Convening broad-based allies to define and refine priorities for advancing shared goals for increasing access to fresh, healthy and affordable food and beverages, and ensuring safe places to play for all.
Developing cohesive policy platforms to amplify diverse policy solutions
Creating online tools to support community-based policy efforts
Conducting research on, and authoring, studies to highlight the importance of healthy food and safe activity options
Issuing framing documents to lay out a vision for a healthier and more prosperous California
Facilitating a media advocacy rapid response network
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PROFILES IN PREVENTION: LOS ANGELES COUNTY
Learn more about Los Angeles County’s work to improve community safety, incorporate health into the city of Los Angeles’ general plan, improve breastfeeding outcomes, adopt healthy food procurement standards, and partner with local restaurants to promote healthier food.

Billboard for a Strategic Alliance e-cigarette campaign
TIME TO PUSH BACK ON E-CIGARETTES
Read our Sacramento Bee Op-Ed on the California Department of Public Health’s new report and health advisory declaring e-cigarettes a community health threat.

Rally leaders with a sign that says “A Healthy Future for California”
A HEALTHY FUTURE FOR CALIFORNIA
Our call to action outlines key priorities and recommendations to make California a healthier, safer and more equitable state.

People sitting in a sunny Berkley park
Q&A WITH BERKELEY MEDIA STUDY GROUP’S KATHI SCHAFF: TALKING ABOUT HEALTH EQUITY
This week’s Q&A with BMSG’s Kathi Schaff on how advocates can effectively communicate about health equity is the first installment in our new media advocacy skill-building series.

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The California Blog
TIME TO PUSH BACK ON E-CIGARETTES
Read our Sacramento Bee Op-Ed on the California Department of Public Health’s new report and health advisory declaring e-cigarettes a community health threat.
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BIG SODA’S BIG SPENDING OFFERS A PRIME OPPORTUNITY FOR MEDIA ADVOCACY
The soda industry has been in the news a lot lately—but it can be hard to tell where the industry stands on health issues. Big Soda recently got some good press when it announced plans to reduce by 20 percent the number of calories consumed by drinkers of its products in the U.S. by 2025. But the industry also generated some not-so-flattering headlines in stories this week covering the $9.4…
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CELEBRATING A GREAT (AND VICTORIOUS!) ENACT DAY
We’ve been working hard in the two weeks since ENACT Day to assemble some of the day’s highlights and successes, and we’d like to take a moment to share that information with you. Thanks to everyone on the Strategic Alliance network who helped make this day a success!
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