Strategic Alliance  

Strategic Alliance Newsletter
May 2009
[space]
[space]
[space]
[space]
[space]

STRATEGIC ALLIANCE
221 Oak Street
Oakland, CA 94607
Tel: 510.444.7738
Fax: 510.663.1280

 
[space]

 

     

In This Edition...

What's Hot? ENACT Day Reflections; 2009 Childhood Obesity Conference; Spotlight on Patti Rundall; New BMSG Framing Brief
Reports and Resources Guide to Funding Healthy Food Retail Outlets; National Fresh Food Financing Federal Policy Campaign; Recommendations for Recovery Prevention and Wellness Funds
Register Now! Strategic Alliance's Reception at the 2009 Childhood Obesity Conference; WIC Policy Day; CPEHN Conference: Voices for Change: Safe Routes to School National Conference
Upcoming Events! Connecting Communities to the Bay Area Outdoors A Green Path to Wellness; LGC Workshop Series; FOODMED Conference
 

What's Hot?

ENACT Advocacy Day 2009: Reflections

 

On Wednesday, April 29th, 2009 over one hundred healthy food and activity advocates descended upon St. John’s Lutheran’s Church in Sacramento, CA for ENACT Advocacy Day. Now in it’s 4th year, the healthy food and activity event was organized by California Food Policy Advocates and was co-sponsored by a number of organizations including Strategic Alliance*. Advocates from across the state came to show their support for the day’s theme of “Good Health in Hard Times: Keeping our Children Healthy in the Economic Downturn”, and to learn about a package of bills including:

 

AB 627: Improving Nutrition in Child Care (Brownley)

AB 346: Joint Use for Healthier Children and Families (Torlakson)

AB 513: Health Care Coverage: Breastfeeding (de Leon)

AB 537:  EBT Access at Farmer’s Markets (Arambula)

 

This year marked the first time Spanish-language speakers were provided with translation services at ENACT Day, which encouraged full and inclusive participation of multilingual advocates. Youth advocates from HEAC (Healthy Eating, Active Communities) and CCROPP (Central California Regional Obesity Prevention Program) sites were also in attendance. The Strategic Alliance would like to congratulate ENACT Day advocates for their work in ensuring that in light of hard times, California’s legislative agenda provides opportunities to improve healthy eating and physical activity environments.

 

* Thank you to ENACT Day Co-sponsors: California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health Network (CPEHN), Community Action Partnership of Orange County, Latino Coalition for a Healthy California (LCHC), PolicyLink, Public Health Institute, Partnership for the Public’s Health and the California Convergence, and the Strategic Alliance for Healthy Food and Activity Environments

...

2009 Childhood Obesity Conference is ALMOST here!

 

 

Please join us for the 2009 Childhood Obesity Conference on June 9-12, 2009. Over the course of three days, attendees will have the opportunity to hear from over 100 of the country's leading experts on the most pressing and innovative issues related to childhood obesity.  Speakers will share new strategies and opportunities for attendees to take back to their own programs and communities as they meet the current challenge of trying to provide more with less.

 

Click here to learn about the keynote speakers and general information.

 

Strategic Alliance at the 2009 Childhood Obesity Conference!

Click here for a listing of the sessions Strategic Alliance members are participating and/or facilitating at the 2009 Childhood Obesity Conference.

Conference Spotlight on: Patti Rundall

Strategic Alliance is pleased to announce that an internationally renowned advocate will be participating in this year’s Obesity Conference. Patti Rundall is policy director of Baby Milk Action, a UK based non-profit organization which aims to secure independent, effective controls on the marketing efforts of the infant formula industry. Amongst her accomplishments, Ms. Rundall has coordinated the 19 country international boycott against infant formula manufacturer Nestlé, the world's largest baby food company. Nestlé’s aggressive and unethical marketing practices, particularly in developing nations, violate the International Code of Marketing of Breastmilk Substitutes. These practices harm infant health by actively discouraging breastfeeding and heavily promoting formula even in areas where it is inadvisable due to poor water quality, for example. Rundall’s efforts have brought to light these egregious marketing practices, resulting in changes in marketing practices to the benefit of infant health.  In 2000, Ms. Rundall was honored as an Officer of the Order of the British Empire by Her Majesty, Queen Elizabeth II, for "services to infant nutrition".

 

Click to find out about Patti Rundall’s sessions on the breastfeeding environment and junk food marketing at the 2009 Childhood Obesity Conference.

 

Interested in learning more about Patti Rundall? If you reside in the Bay Area and are not able to attend the 2009 Childhood Obesity Conference, please contact Shakirah Simley at Prevention Institute for more information on an upcoming speaking engagement featuring Patti Rundall.

"There can be no food more locally produced, more sustainable or more environmentally friendly than a mother’s breastmilk, the only food required by an infant for the first six months of life. It is a naturally renewable resource, which requires no packaging or transport, results in no wastage and is free. Breastfeeding can also help reduce family poverty, which is a major cause of malnutrition."
-Patti Rundall

...

New Release: Framing Brief

 

What Surrounds Us Shapes Us: Making the Case for Environmental Change is an exciting new memo authored by Berkeley Media Studies Group for the Strategic Alliance’s Rapid Response Media Network. The memo provides guidance on framing public health issues in a way that helps people see that environments affect health. The memo also outlines how advocates can successfully incorporate values and use environmental frames within their messaging to help others understand and support policies for environments that foster health.

 

Click here to read the full memo . . .

 

***

Top

Reports and Resources

 

PHLP’s Planning for Healthy Places New Release: Guide to Funding Healthy Food Retail Outlets

Public Heath and Law Policy’s Planning for Healthy Places team has introduced “Funding Sources for Healthy Food Retail,” a new online searchable guide to California and federal funding programs. This new resource is intended to serve as a resource to help public health, urban planning and economic development advocates and professionals overcome one of the main hurdles to opening healthy food retail outlets in low income neighborhoods.

 

To help communities establish healthy food retail outlets such as grocery stores, farmers’ markets, and food co-ops, the new online guide describes a variety of funding programs. Some of the grants and services are available directly to community-based organizations, while others are awarded specifically to local government agencies. The programs fund different types of assistance, including predevelopment and operating costs, technical assistance, and workforce development.

 ...

PolicyLink Launches National Fresh Food Financing Federal Policy Campaign

For decades, low-income communities, particularly communities of color, have suffered from a lack of grocery stores.  Research has shown that limited access to healthy food contributes to obesity and to chronic, preventable diet-related diseases.  PolicyLink, The Food Trust (TFT) and The Reinvestment Fund (TRF) are working to advance a federal policy to attract fresh food retail investment in underserved communities based on a successful state model in Pennsylvania. 

 

The Pennsylvania Fresh Food Financing Initiative (FFFI) - a public-private partnership created as part of the state's 2004 economic stimulus package - has shown impressive results in addressing this issue and sparking economic development. The FFFI provides one-time loan and grant financing to attract grocery stores and other fresh food retail to underserved urban and rural areas, and renovate and expand existing stores.  The PA FFFI has resulted in:

 

*        68 new or improved grocery stores and other fresh food retail in underserved communities

 

*        400,000 residents with increased access to healthy food

 

*        3,700 jobs created or retained

 

*        $540,000 increase in local tax revenue from a single store in PA

 

*        $165 million in private investment leveraged from $30 million in state seed money

 

For more information on the National Fresh Food Financing Initiative policy campaign, e-mail foodaccess@policylink.org.

 

 ...

Recommendations for Recovery Prevention and Wellness Funds

PolicyLink and Prevention Institute recently authored a memo to the Obama Administration recommending strategies for maximizing the health and equity benefits of the Prevention and Wellness funds available in the Recovery Act. 

 

One billion dollars have been set aside in the Recovery Act for Prevention and Wellness, $650 million of which have been marked for “evidence-based clinical and community-based prevention and wellness strategies.”  The memo encourages the Administration to prioritize and select projects that build upon and leverage existing prevention initiatives, promote equity by targeting America’s low-income communities and communities of color, target multi-disciplinary strategies focused on environmental change, develop the health workforce to effectively shape and implement prevention efforts, and advance a vision of healthy people in healthy places.  Eight specific approaches for accomplishing these goals through the Prevention and Wellness funding are described in greater detail in the full memo. Click here to read the memo.  

***

 

Top

Register Now!

Strategic Alliance’s Reception at the 2009

Childhood Obesity Conference 

The Strategic Alliance for Healthy Food and Activity Environments invites members and prospective members to a reception held during the Childhood Obesity conference. Come eat, drink, and be merry with fellow advocates from across the state and share optimal strategies for creating healthier food and physical activity environments.  Everyone is welcome! Those who are not attending the conference but who are in the area are also welcome to attend. 

When:  Thursday, June 11, 6:00-7:30 p.m.

Where: Room Beaudry B., Westin Bonaventure Hotel, Los Angeles, CA

Please RSVP by June 5th to Shakirah Simley (Shakirah@preventioninstitute.org or 510-444-7738) so we have an accurate headcount for refreshments. 

 

...

WIC Policy Day - June 17, 2009

WIC & Breastfeeding Advocates Policy Day 2009 is an opportunity to educate elected state officials about WIC’s great work, breastfeeding issues, and on-going initiatives. We will begin the afternoon with issues education and advocacy training with Capitol staffers, including hands on practice to ensure you have a productive visit, followed by an afternoon of legislative visits . RDs - earn 2 CPE units!

 

When: Wednesday, June 17, 2009, Noon - 4:30pm

Where: Capitol Basement, Far West Dining Area, Sacramento

 

Lunch and legislative visit training will be provided.

 

Registration is free. To RSVP for WIC Policy Day 2009 by June 10, 2009, contact Nancy O'Connor at CWA, 916-448-2280 or noconnor@calwic.org.

 

Register here to participate in the webinar, “Advocacy: Preparing for State or Local Legislative Visits” to prepare you for your visit.

 

...

 

CPEHN's Biennial Conference:

Voices for Change: Connecting the Dots Between Prevention & Care

June 30, 2009 Los Angeles, CA

Save the Date! Voices for Change will provide an opportunity to forge stronger partnerships between traditional health care and primary prevention. The conference will give participants a chance to increase advocacy skills, forge new relationships, and connect the dots to create a more comprehensive approach to achieving health equity.

 

The conference will have two tracks; one highlighting practices that bridge prevention and care, and another focused on increasing participants’ advocacy skills.  Register by June 1, 2009 to receive the Early Bird Registration rate of $50.

Discounts on the registration fee are available.  

 

...

Safe Routes to School National Conference
August 19-21, 2009, Portland, OR

Register today for the Safe Routes to School National Conference in beautiful, bicycle-friendly Portland, Oregon and take advantage of the early registration rate of $300, which was extended to June 15.

Whether you are a local practitioner, transportation planner, advocate, school official, engineer, parent, health professional, researcher, non-profit partner, or with law enforcement, this conference will provide valuable information for propelling your Safe Routes to School work to the next level. You can view the conference program here.

***

Top

Upcoming Events!

The Network for a Healthy California-Bay Area Region & The American Heart Association

Connecting Communities to the Bay Area Outdoors A Green Path to Wellness

Click here to register!

June 19th, 2009, San Francisco, CA

...

Local Government Commission Workshop Series:

“Implementing SB 375: What Local Governments Need to Know about Climate Change Legislation”

June 4 - San Diego

June 25 - Los Angeles

July 15 - Oakland

July 30 - Sacramento

...

FOODMED 09: The Third Conference on Local, Sustainable Healthcare Food

June 30 – July 1, 2009, Detroit, Michigan  

 ***

 

Back to the top


Thanks for reading!  The Strategic Alliance is currently engaged in building a broad and diverse statewide membership.  If you were forwarded this e-mail and want to receive your own copy in the future, please click here or e-mail shakirah@preventioninstitute.org.  And if you’re already a member, please forward this message to your colleagues so we can continue to strengthen our coalition.  Thank you!

 

WHAT IS THE STRATEGIC ALLIANCE?

The Strategic Alliance is reframing the debate on nutrition and physical activity away from a focus solely on individual choice and lifestyle towards one of environmental influences and corporate and government responsibility. Current Steering Committee members are: California Adolescent Nutrition and Fitness Program (CANFit), California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health Network, California Park and Recreation Society (CPRS) , California Project LEAN, California WIC Association (CWA), Child Care Food Program Roundtable, Latino Health Access, Partnership for the Public’s Health, PolicyLink, Prevention Institute, Samuels & Associates and Public Health Law & Policy.

Home | About Us | Our Approach