Strategic Alliance  

Strategic Alliance Newsletter
June 2009
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STRATEGIC ALLIANCE
221 Oak Street
Oakland, CA 94607
Tel: 510.444.7738
Fax: 510.663.1280

 
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In This Edition...

What's Hot? 2009 SA Journalism Award Winners; Leadership for Healthy Communities Action Strategies Toolkit
Reports and Resources

Changes in the WIC Food Packages: A Toolkit for Partnering with Neighborhood Stores; Cal WIC Association Policy Briefs and Legislation

Register Now!

CPEHN Conference: Voices for Change

Upcoming Events! NACCHO Conference; CDC Weight of the Nation Conference; LGC Workshop Series
 

What's Hot?

Strategic Alliance Announces the 2009 Journalism Award Winners!

 

At this year’s Childhood Obesity Conference, Strategic Alliance for Healthy Food and Activity Environments presented two journalists with the third biennial Journalism Award for Excellence in Nutrition and Physical Activity winners. Given the media’s critical influence on the debate around healthy eating and physical activity, the award acknowledges two professional reporters that include an environmental and policy perspective in their coverage of nutrition and physical activity.   

 

The winners, Barbara Anderson of the Fresno Bee and Hillary Meeks of the Tulare Advance Register and Visalia Times Delta, were announced during the 2009 California Childhood Obesity Conference in Los Angeles this June. Their work   positively contributed to news consumers’ understanding of physical activity and nutrition issues from an environmental perspective rather than solely an individual perspective.  Congratulations Barbara and Hillary!

 

Help Us Start the Search for our 2011 Journalism Award Candidates Now!

A biennial award, Strategic Alliance is always looking for news submissions from California newspapers, magazines, radio stations, and television stations. Please continue to send submissions to us that meet the following criteria:      

  

  • Include an environmental and/or policy perspective in their coverage of nutrition and physical activity
  • Portray nutrition and physical activity advocates as experts in the field
  • Use relevant data (studies, reports, statistics etc.) about nutrition and physical activity to support an environmental perspective
  • Display knowledge and investment in physical activity and/or nutrition by discussing a diversity of viewpoints
  • Exhibit excellent reporting skills and creativity in coverage

Nominations must be submitted using this form. One form should be submitted for each nomination.  In addition to the completed nomination form, please include the nominated article, news clip or radio clip or one example that reflects the reporter’s/publication’s coverage of the issue. Feel free to copy the form if you want to nominate more than one person. 

 

E-mail, mail or fax nomination forms at any time to linnea@preventioninstitute.org or (510) 663-1280 – our next award will be presented in 2011. Please include Journalism Award Nomination in the subject heading of an email.

 

Help us recognize the news media’s contribution to helping the public better understand policy solutions for health problems related to nutrition and physical activity.  Send your nominations today!

 

If you have any questions about the nomination process, please contact Linnea Ashley: linnea@preventioninstitute.org or (510) 444-7738.

 

Remember:

  • Health is more than healthcare or the absence of injury or disease
  • The environment in which we live profoundly shapes our health and well-being
  • Injury and disease are not inevitable; they have root causes that can be addressed

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New Release: Leadership for Healthy Communities

Action Strategies Toolkit

 

Leadership for Healthy Communities has released a new Action Strategies Toolkit designed to link specific policy actions to positive outcomes in healthy eating and physical activity behaviors, with a focus on research in vulnerable communities. In conjunction 11 policy-maker organizations, Leadership for Healthy Communities developed this toolkit to equip state, municipal, county and school leaders with promising and evidence-based policy approaches designed to improve healthy eating and active living options nationwide. This comprehensive guide provides strategies in 10 policy areas, lists of key stakeholders, tips on how to start programs, and examples of policies that states and communities have implemented successfully.

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Reports and Resources

 

Changes in the WIC Food Packages: A Toolkit for Partnering with

Neighborhood Stores

In partnership with the CA WIC Association, Planning for Healthy Places has developed a new toolkit to take advantage of the opportunities presented by the new WIC food packages and help transform the retail food landscape in low-income communities across the state. This new toolkit provides a range of tools and strategies for advocates to identify and work with prospective WIC vendors, and to help these retailers upgrade their offerings in accordance with the new, healthier WIC food packages. By promoting these valuable and innovative partnerships, the new WIC food packages will serve as an important incentive for retailers to increase the availability of healthy choices. To download a copy of this informative guide, please click here.

 

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California WIC Association Tackles Health Disparities in Breastfeeding with Resources, Legislation

 

Breastfeeding is an ideal health care strategy for health care reform that provides improved health outcomes for mothers and babies via a low-tech, low-cost strategy of improved breastfeeding initiation, duration and exclusivity. California WIC Association (CWA) has been working on several fronts to address health disparities in breastfeeding with supportive policies and practices.

 

As part of their series on Preventing Obesity in Early Childhood, CWA and the UC Davis Human Lactation Center is releasing a new policy brief titled: Increasing Exclusive Breastfeeding in WIC, The Power of Peer Counseling. The brief establishes peer counseling as a cost-effective means to increase breastfeeding rates and improve infant health. Peer counselors work because they understand the difficulties and provide realistic and practical guidance as a result of shared personal backgrounds and experiences as the mom, in ways that most health professionals cannot. The brief recommends that peer counseling should be expanded and permanently integrated into WIC programs around the country to ensure that all participants have access to culturally competent and effective breastfeeding support. The brief also has recommendations to 1) assure availability of peer counselors, 2) ensure continuity of care and 3) improve training and accountability for outcomes.

 

CWA also is the sponsor of two state bills that promote and support breastfeeding. SB 257 (Pavley)  would require every state agency and department to notify female employees nearing maternity leave of the existing lactation accommodation law. This builds on the Lactation Accommodation Law (2001, Frommer) that requires every employer to provide a woman a private place to express her milk, that is not a bathroom, and a reasonable amount of time to do that. To support advocacy efforts in this area, CWA has produced a brief Increasing Breastfeeding in the Low-Wage Worksite. CWA is also sponsor of AB 513 (de Leon) which seeks improved support for breastfeeding by requiring health care service plans and health insurers to include coverage for lactation consultation by an Internationally Board Certified Lactation Consultant (IBCLC), and the rental of quality breast pumps, as part of their health care service plans or insurance policies that provide maternity coverage. For bill information, please click here.

 

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Register Now!

CPEHN's Biennial Conference:

Voices for Change: Connecting the Dots Between Prevention & Care

June 30, 2009 Los Angeles, CA

 

Save the Date! Voices for Change will provide an opportunity to forge stronger partnerships between traditional health care and primary prevention. The conference will give participants a chance to increase advocacy skills, forge new relationships, and connect the dots to create a more comprehensive approach to achieving health equity.

 

The conference will have two tracks; one highlighting practices that bridge prevention and care, and another focused on increasing participants’ advocacy skills.   To find out more about Voices for Change and to register, click here!

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Upcoming Events!

CDC Inaugural Conference on Obesity Prevention and Control: “Weight of the Nation”

July 27-29, 2009, Washington, D.C.

National Association of County Health Officials (NACCHO) Annual 2009 Conference: “The New Public Health – Working Across Sectors to Leverage Investment in Communities”

July 29–31, 2009, Orlando, FL

 

Local Government Commission Workshop Series:

“Implementing SB 375: What Local Governments Need to Know about Climate Change Legislation”

July 15 - Oakland

July 30 - Sacramento

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Thanks for reading!  The Strategic Alliance is currently engaged in building a broad and diverse statewide membership.  If you were forwarded this e-mail and want to receive your own copy in the future, please click here or e-mail shakirah@preventioninstitute.org.  And if you’re already a member, please forward this message to your colleagues so we can continue to strengthen our coalition.  Thank you!

 

WHAT IS THE STRATEGIC ALLIANCE?

The Strategic Alliance is reframing the debate on nutrition and physical activity away from a focus solely on individual choice and lifestyle towards one of environmental influences and corporate and government responsibility. Current Steering Committee members are: California Adolescent Nutrition and Fitness Program (CANFit), California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health NetworkCalifornia Park and Recreation Society (CPRS) California Project LEANCalifornia WIC Association (CWA), Child Care Food Program RoundtableLatino Health AccessPartnership for the Public’s HealthPolicyLink, Prevention InstituteSamuels & Associates and Public Health Law & Policy.

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