Strategic Alliance  

Strategic Alliance Newsletter
April 2009
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STRATEGIC ALLIANCE
221 Oak Street
Oakland, CA 94607
Tel: 510.444.7738
Fax: 510.663.1280

 
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In This Edition...

What's Hot? Realizing the Vision for a Healthy CA; Community Indicators Memo; 2009 Journalism Award
Reports and Resources Competitive Foods and Beverage Memo, FTC: Kellogg's Mini-Wheats Claims are False; Moms in Anaheim "Light Up" Local Park
Register Now! ENACT Advocacy Day; 2009 Childhood Obesity Conference; CalWIC web forum series; CPEHN Conference: Voices for Change
Upcoming Events! Final CPEHN Spring Convening; School Nutrition Policy Briefing; LGC Workshop Series; FOODMED Conference; Praxis Project Learning Circle Series
 

What's Hot?

Realizing the Vision for a Healthy California

Opportunities in the American Recovery and Reinvestment

Act of 2009

 

Strategic Alliance has recently released Realizing the Vision for a Healthy California, an analysis of the American Reinvestment and Recovery Act of 2009 that identifies opportunities to leverage stimulus funds to jumpstart the economy while improving health, equity and the environment.  Realizing the Vision calls on Governor Schwarzenegger, the State Legislature and State Departments to leverage federal stimulus dollars for health-promoting infrastructure and programs that will jumpstart the economy, promote equitable health and safety outcomes, and improve the business climate in California. 

 

To make the vision for a healthy California a reality, the memo outlines a number of priorities and areas for investment:

 

  • Prioritize access to healthy food and safe drinking water in high-need communities.
  • Leverage investments to create and maintain recreation and physical activity opportunities where access is limited.
  • Emphasize health, equity, and the environment by supporting walking, biking, and public transportation.
  • Make equitable investments in the nutrition and physical activity infrastructure in California schools.
  • Focus workforce funds in communities and sectors that need it most.
  • Devote resources to increase effectiveness of nutrition, health, and human services for families.
  • Ensure that all community development, transportation, and infrastructure projects adhere to principals and criteria for healthy and equitable land use.
  • Establish a community prevention and wellness initiative to reduce health inequities and promote healthy communities in California.

Click here to read the document and learn more about Strategic Alliance’s recommendations for swift action and investments that will improve health and safety for all Californians.

 

Click here to learn more about the 2009 Economic Recovery.

Find out how you too can “Take Action for a Healthy California” here.

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New Release: Community Indicators Memo

 

Community Indicators for Prevention and Wellness, a memo sent to Kim Belshe, (Secretary of Health and Human Services, State of California) and Dr. Mark Horton, (Director, Department of Public Health, State of California), presents indices from the evaluations of Healthy Eating, Active Communities (HEAC) and the Central California Regional Obesity Prevention Program (CCROPP). The memo identifies indicators, methods, and analyses that can be applied to measuring the impact of other community wellness initiatives.

 

Click here to read the full memo . . .

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Now Accepting Nominations for the 2009 Journalism Award for

Excellence in Nutrition and Physical Activity

Deadline is May 8, 2009!

The Strategic Alliance for Healthy Food and Activity Environments is accepting nominations for the third biennial Journalism Award for Excellence in Nutrition and Physical Activity. The award will be presented during the 2009 California Childhood Obesity Conference in Los Angeles.  

 

Given the media’s critical influence on the debate around healthy eating and physical activity, the award acknowledges a professional reporter, a student reporter and/or news source who strive to include an environmental and policy perspective in their coverage of nutrition and physical activity.  

  

Potential nominees should be (1) a single article, TV or radio clip; or (2) a reporter or news source (print, TV or radio) that has produced a body of work that meet the following criteria:  

  • Positively contributes to news consumers’ understanding of physical activity and/or nutrition issues from an environmental perspective rather than solely an individual perspective
  • Portrays nutrition and physical activity advocates as experts in the field
  • Uses relevant data (studies, reports, statistics etc.) about nutrition and physical activity to support an environmental perspective
  • Displays knowledge and investment in physical activity and/or nutrition by discussing a diversity of viewpoints
  • Exhibits excellent reporting skills and creativity in coverage

Nominations must be submitted using this form. The deadline is May 8, 2009.  One form should be submitted for each nomination.  In addition to the completed nomination form, please include the nominated article, news clip or radio clip or one example that reflects the reporter’s/publication’s coverage of the issue. Feel free to copy the form if you want to nominate more than one person.  E-mail, mail or fax nomination forms by May 8, 2009 to linnea@preventioninstitute.org or (510) 663-1280. Please include Journalism Award Nomination in the subject heading of an email.

 

Help us recognize the news media’s contribution to helping the public better understand policy solutions for health problems related to nutrition and physical activity.  Send your nominations today!

 

If you have any questions about the nomination process, please contact Linnea Ashley: linnea@preventioninstitute.org or (510) 444-7738.

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Reports and Resources

 

Competitive Food and Beverage Standards Memo

“The Impact of Competitive Food and Beverage Standards” describes findings from two recent studies that provide the most current data on competitive foods and beverages in schools in California. The studies were funded by the Robert Wood Johnson Foundation, Healthy Eating Research program, and The California Endowment and conducted in collaboration with the UC Berkeley, Center for Weight and Health.

 

Read the report here. . .

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Federal Trade Commission: Kellogg Frosted Mini-Wheats "Improving Kids' Attentiveness" is False

According to a recent press release from the Center of Science in Public Interest (CSPI), Kellogg has agreed to settle Federal Trade Commission charges that advertising claiming a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law. In the release, CSPI calls on the FTC to use this case to strengthen corrective advertising and wield higher civil penalties. Check out the CSPI press release and read the full settlement announcement here.

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Moms in Anaheim “Light up” Their Neighborhood

 Through the advocacy of a group of local moms, 25 lights have been installed around Rio Vista Park as part of a $225,000 project funded through Community Block Development monies and Anaheim Public Utilities. While walking their children to Rio Vista Elementary in the morning, the women often found syringes, condoms and other litter on the park grounds. Hoping to deter loitering and other illegal activity, they advocated for the installation of lights to make the area safer for walking around the park after dark and for residents seeking to use the park for recreation and exercise. Click here to read more about the Anaheim moms’ success story…

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Register Now!

JOIN US FOR ENACT Nutrition and Activity Day--Wednesday, April 29th!

 

ENACT 2009: Nutrition and Activity Day is fast approaching! ENACT Day is an opportunity for advocates from across the state to come together to highlight the need to improve healthy food and activity environments for all Californians. Join fellow advocates in Sacramento as we share information with legislators about public policies that can improve opportunities for healthy eating and activity.  Be sure to join us on Wednesday, April 29th.

 

For more information, the latest update on ENACT Day logistics, or to register, click here

 

Questions? Please contact George Manalo LeClair at george@cfpa.net or Kumar Chandran at kumar@cfpa.net.

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Early Registration Closes May 8th! 2009 Childhood Obesity Conference

 

Early registration for the 2009 Childhood Obesity Conference ends on May 8th. Register now to take advantage of the early bird discount of $50 from the full registration fee of $400. Conference registration includes a reception on Wednesday evening, two continental breakfasts, a full breakfast, conference program, and participation in the most stimulating conference of the year! 

 

Over the course of three days, attendees will have the opportunity to hear from over 100 of the country's leading experts on the most pressing and innovative issues related to childhood obesity.  Speakers will share new strategies and opportunities for attendees to take back to their own programs and communities as they meet the current challenge of trying to provide more with less.

 

To register before May 8th, 2009 and save $50 off the registration rate, please click here…

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WIC Food Changes for Neighborhood Food Advocates:

Grocery and Farmer’s Market Partnerships

 

Join CA WIC Association, Center for Food & Justice and Public Health Law & Policy on Wednesday, May 27, 2009 from 10:30 to 12:00pm for the third installment of the Web Forum Series. Find out about local efforts to leverage the WIC rollout to increase healthy food access for more low-income shoppers in neighborhoods or small towns that might otherwise be considered “food deserts.” Click here to register!

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CPEHN's Biennial Conference:

Voices for Change: Connecting the Dots Between Prevention & Care

June 30, 2009 Los Angeles, CA

 

Save the Date! Voices for Change will provide an opportunity to forge stronger partnerships between traditional health care and primary prevention. The conference will give participants a chance to increase advocacy skills, forge new relationships, and connect the dots to create a more comprehensive approach to achieving health equity.

 

The conference will have two tracks; one highlighting practices that bridge prevention and care, and another focused on increasing participants’ advocacy skills.  Register by June 1, 2009 to receive the Early Bird Registration rate of $50. Discounts on the registration fee are available.  

 

To find out more about Voices for Change and to register, click here!

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Upcoming Events!

Unlocking the Playground: Achieving Equity in Physical Activity Spaces

California Pan-Ethnic Health Network invites you to its upcoming Spring Convenings series titled Unlocking the Playground: Achieving Equity in Physical Activity Spaces. This workshop will focus on the lack of safe spaces for our communities to be physically active, and what people across the state are doing on this important issue. This event will be held in Los Angeles on May 4th from 10AM to 2PM.

 

For more information and to register, please click here, or contact Ruben Cantu at rcantu@cpehn.org.

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School Nutrition Policy Briefing

May 5, 2009

 

As momentum builds across the country to mandate school competitive food standards, it is time to reflect on what has been learned from these efforts, as well as their ability to create healthier school environments and their impact on student behaviors and health.

 

A legislative briefing will be held on May 5, 2009 in Washington, DC to inform federal policy development through presentation of evaluation findings and recommendations that have emerged from the school environmental change efforts underway in many states across the country.

 

Speakers Include:

  • Marion Standish, M.A., J.D., Director, Healthy Environments, The California Endowment
  • Sarah Samuels, DrPH., President, Samuels & Associates, and CA School Nutrition Policy implementation
  • Joseph Thompson, MD, MPH, Arkansas Surgeon General, and Director, RWJF Center for Prevent Childhood Obesity
  • Elizabeth Walker, Project Director, National Association of State Boards of Education (NASBE) 
  • Ginny Ehrlich, Executive Director, Alliance for a Healthier Generation

 

Contact:

Samuels & Associates (510) 271-6799

                                   Lisa Craypo              Lisa@samuelsandassociates.com

                                   Sarah Samuels          Sarah@samuelsandassociates.com

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Local Government Commission Workshop Series:

“Implementing SB 375: What Local Governments Need to Know about Climate Change Legislation”

April 16 - Riverside

May 7 - Fresno

June 4 - San Diego

June 25 - Los Angeles

July 15 - Oakland

July 30 - Sacramento

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FOODMED 09: The Third Conference on Local, Sustainable Healthcare Food

June 30 – July 1, 2009, Detroit, Michigan  

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The Praxis Project: Learning Circle Series, 2009

Policy Advocacy: Creating Better Policies, May 29-31, 2009

 

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Thanks for reading!  The Strategic Alliance is currently engaged in building a broad and diverse statewide membership.  If you were forwarded this e-mail and want to receive your own copy in the future, please click here or e-mail shakirah@preventioninstitute.org.  And if you’re already a member, please forward this message to your colleagues so we can continue to strengthen our coalition.  Thank you!

 

WHAT IS THE STRATEGIC ALLIANCE?

The Strategic Alliance is reframing the debate on nutrition and physical activity away from a focus solely on individual choice and lifestyle towards one of environmental influences and corporate and government responsibility. Current Steering Committee members are: California Adolescent Nutrition and Fitness Program (CANFit), California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health Network, California Park and Recreation Society (CPRS), California Project LEAN, California WIC Association (CWA), Child Care Food Program Roundtable, Latino Health Access, Partnership for the Public’s Health, Prevention Institute, PolicyLink and Samuels & Associates.

 

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